A mobile app is a software application that has been designed specifically for use on a phone, watch or tablet.
Mobile App Overview
One thing that most businesses don’t consider when creating their business plan and running through everything they need to start up is a mobile application. Even small to medium businesses that have been trading for a number of years haven’t thought about a mobile app. Well you should think about a mobile app and here are some reasons why.
With a mobile app your business is available to your customer 24/7/365.
Realtime Customer Feedback
One of the other bonuses to a mobile app is that you will be able to get up to date market research on your customers in real time
Mobile applications can really increase your businesses sales. If you create a user friendly experience that is easy to pick up and a pleasure to use then you will see an increase in sales through this medium.
Building Brand Recognition
Mobile apps can be extremely effective and raising brand awareness. A well designed logo will stand out on a mobile screen and adding share features to the app will allow people to quickly and easily send details of you company amongst each other. Rewards for promoting your business this way can be incorporated into the app to motivate sharing between friends and family.
One of the major benefits of having a mobile app is that you can promote and reward customer loyalty. This could through a points system where customers earn points for repeat purchases, the mobile app can be scanned easily and the necessary points can be awarded. Starbucks uses an app that allows customers to save points from purchases and you can even use the app to make purchases from any of their coffee shops.
With a mobile app your business is available to your customer 24/7/365. If a customer is thinking about your company and products & decides to make a purchase, they need only to pick up their mobile, open the app and buy. There is no need for them to wait around for your opening hours, which in some situations is long enough for them to change their mind or look elsewhere
Realtime Customer Feedback
One of the other bonuses to a mobile app is that you will be able to get up to date market research on your customers in real time. In the past you would have to request a survey to be filled out, submitted back and then the information would have to collated to give you the data you require. With a mobile application you would be able to run reports once or twice daily to find out the buying and viewing habits of your users and amend your business accordingly.
Mobile applications can really increase your businesses sales. If you create a user friendly experience that is easy to pick up and a pleasure to use then you will see an increase in sales through this medium. A well designed, customer friendly mobile application running alongside a high quality website is a perfect combination to raise brand awareness and customer confidence. This will translate into sales as you consumers become more accustomed to how much easier purchases will be from you as opposed to your competitors.
Mobile apps provide more than just purchase information. Most mobile devices utilise location functionality in order to promote useful services close to the user. This is turn can provide your business with invaluable location data, This information can show you when and where the majority of your sales are happening. Are they local purchases or global? Are there peak periods or is it a consistent stream of sales throughout the day?
All this information will allow your business model to evolve and change with your customers demands. As the information is quick to gather it would also show when certain decisions are incorrect giving you the chance to correct them before they become damaging.
Essentially a mobile application is a sound business investment regardless of whether you are selling products or services. The ability to promote your brand, provide services beyond working hours, reward loyalty and have access to essential customer data is well worth the cost.
Find the Best Mobile Applications
Starting a new business do you need a mobile app?
Exciting Futures was created as an all-in-one solution by bringing together the tools or services you may need to run your business! when you map out your business model, a mobile application may be one of the overall parts your business needs to review if required and next steps.
Next steps for a mobile app
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