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Domain Registration

Domain name registration is the process of reserving an address or name on the Internet for a certain period.

Domain Registration Overview

Your business plan is written, your company has been registered, all the bank accounts are up and running, so what’s next. Well, you are going to need to get your business onto the internet. In today’s world an online presence is almost mandatory to both help you reach your customers and stand out from the competition.

So where do you start? Social media platforms such as Facebook, Instagram, Twitter and LinkedIn are all fine options to get up & running. These are relatively easy to set up and are simply a case of registering your details on each of the respective websites.

You should do this regardless to maximise the potential of social media for reaching customers, but eventually you will want to look at setting up your own website specific to your business.

 

Domain Registration

First thing you will need to do is register a domain name.

What’s a domain name? The domain name is the address that appears at the top of a browser when someone visits your website. Or the address that you type into the browser. For example www.yourcompany.com

The Domain Name Itself

Starting off the first thing you need to consider is what do you want your domain name to be. This requires a bit of thought as this will be the address that you place on all your company branding that promotes your website.

Registering The Domain Name

You’ve settled on an address so now you need to get it registered. You now need to use a domain registration / hosting company. There is a wide variety of different hosting companies on the internet.

Domain Registration

First thing you will need to do is register a domain name. 

What’s a domain name? The domain name is the address that appears at the top of a browser when someone visits your website. Or the address that you type into the browser. For example www.yourcompany.com 

There are a few considerations to make when setting up your domain name which I will run through individually, once you have covered everything off, you will be able to get registered and be taking the initial steps to getting a business website.

registration

The Domain Name Itself

Starting off the first thing you need to consider is what do you want your domain name to be. This requires a bit of thought as this will be the address that you place on all your company branding that promotes your website. Ideally you want an address that is short, concise and includes your business name, sector and or location.

So for this example we are going to imagine a business called Wood Direct, this is an online retail company that sells quality wood furniture and is based in London.
You might choose www.wooddirectqualitywoodfurniturelondon.com as your domain name. This would NOT be a good choice. The address is far too long. It would not be effective to add an address of this size to branding and it runs the risk of people entering into browsers incorrectly and therefore not reaching your website.

A better option would be www.wood-direct.com or www.wd-furniture-london.com simple, easy to read, concise and communicates your business sector. It makes adding it to your branding easier and has less chance of mistakes when entered into a browser.
Another reason, is that with many website hosting options you will receive email accounts for your website. director@wood-direct.com works great as an email, whereas director@wooddirectqualitywoodfurniturelondon.com is far too big and unreadable for an email address.

Take some time to think about your domain name, but don’t worry too much if you think of something better months or even years later. You don’t have to stick with your initial address and you can change this at anypoint. Although it must be noted that this could be expensive as there are a number of factors to include when changing address.

Registering The Domain Name

You’ve settled on an address so now you need to get it registered. You now need to use a domain registration / hosting company. There is a wide variety of different hosting companies on the internet. We would recommend Namecheap for registering your domain name.

Head to their website and enter the name you decided on into the search box. This will bring back a list of results. Now the results are a list of which domains are available and can vary in price considerably.

Domain Examples

The list of results will show all the types of domains available for your search. For example if you decided on wood-direct you might see a list like this: –

www.wood-direct.com
www.wood-direct.co.uk
www.wood-direct.org
www.wood-direct.net

Domain Registration List

This list would show you all the different domains available. The ones you ideally want to look at are the top level domains such as com, net or org. You may also see domains that include country codes such as co.uk or org.uk which are also good options. Don’t worry if these aren’t available. A slight tweak to your chosen name, even by just a letter or selecting one of the other domains and you will be good to go.

Note, at one point a .com address was the domain to get. Whilst these domains still hold a lot of prestige, getting the .com domain isn’t as important as it once was. With correct marketing and search engine optimisation, using a company like SEO Agency, any domain name can have a successful website behind it.

Purchasing Options

At the side of the domain name there will be a price and the option to register. Once you have decided which domain you want to go with, select it and then follow the onscreen instructions specific to the hosting site you are using to get registered.

Please note that when you pick the domain you are going to use and pay for it you DO NOT own the domain name. You lease the domain typically for a two year period, at the end of which you will need to renew and pay for it again. This information will be detailed fully by the hosting company you decided to register with.
Once registered you will control the domain name for the lease period even if you don’t use it. No one else will be able to use the domain name unless you relinquish the lease or fail to renew it at the end of the term.

You will receive confirmation of the registration and the terms for which this has been taken. You may have also noticed some addresses showing as not available but are listed with a purchase price. These are domain names that someone else has already registered, and the price is what they will accept to release the domain name. You would then have to pay an additional fee to register it once released.
Unless there is a particular domain that you want like .com I would avoid this at first. You can register and have an equally successful website on a .net domain and some people may charge you a substantial fee to release a domain.

Domain Registered

So you’ve registered your domain name, paid the fee and received your confirmation email, lets create a website. Well yes and no. At this point all you have done is register the domain name and address that people will use to reach your website. You will now have to set up some hosting options for your site.
Don’t worry this can sound worse than it is. If you are going to hire a web design company such as Web Design Agency to build your website, then you will be given all the advice you require on hosting the website. Design agencies generally can either host your website themselves or know reputable hosting companies to ensure the successful launch of your website.

More Information

For more information on Website Design and hosting please visit our article on the subject which provides you with the advice and guidance you need and can be found here.

Find the Best Domain Registration

Starting a new business do you need a website domain?

Exciting Futures  was created as an all-in-one solution by bringing together the tools or services you may need to run your business! When you map out your business model, domain registration may be one of the overall parts your business needs to review if required and next steps.

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