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The Ultimate Guide to Fitness Franchises


Fitness Franchises

If a career running your own fitness franchise has always appealed, in this guide we’re going to focus on 2 companies in this sector – énergie Fitness and Anytime Fitness, so you can compare the two, to see which is a best fit for you.


énergie Fitness

énergie Fitness was Ranked No.2 in the Elite Franchise Top 100 UK Franchises for 2019.

As part of the énergie network, you will have the opportunity to represent an award-winning brand in your area and build a thriving business. The team at énergie who support franchisees, are all well respected industry experts; you will meet them personally as you consider this opportunity.

Together, the team have developed the most complete turnkey franchise package available, enabling entrepreneurs to succeed in this dynamic sector.

From business planning and property acquisition through to ongoing marketing and operational support, they pride themselves on offering a comprehensive gym franchise package that gives franchisees all the tools they need for success.

And best of all, you don’t need a previous interest in health and fitness to be a success!

Some of the benefits of an énergie fitness franchise include;

  • Fitness is an Evergreen Industry

Health and fitness never goes out of style, with positive growth over the past 8 years making it a £5.1bn industry that is seeing no signs of slowing down.

énergie Fitness gym franchise

énergie Fitness

  • Be Part of a Growing Sector

Their clubs operate in the low-cost fitness sector, described as the “growth engine” of the market and responsible for driving the growth in the industry.

  • Dependable Revenues

With most members paying by monthly direct debit, they can reasonably predict future income and never have to unexpectedly chase ‘the next big sale’.

  • Be Part of a National Brand

With 17 years of experience and close to 100 clubs, no other fitness franchisor understands the UK health and fitness market like they do.

  • Receive Unrivalled support

Their award-winning UK-based franchise support team is always on hand to provide advice and guidance to help you achieve success.

  • Spectacular Gym Launches

Known for their successful pre-sales formula and gym launches, most clubs open their doors with well over 1,000 paying members.

When you own a franchise with énergie Fitness, you’ll benefit from one of the most comprehensive franchise business support packages available on the market. Their award-winning UK-based operations team have a 15-year track record of success, and are there to provide advice and guidance every step of the way.


So, what’s included?

Business Planning and Finance

They’ll work with you to develop a robust business plan that supports profitability, and can help raise additional funding through our partnerships with major banks.

Site selection

Their dedicated in-house property acquisition team will help you to find and secure the right site, assisting with lease negotiations and helping you plan the fit out.

Supplier Discounts

Benefit from relationships with industry-leading suppliers for gym equipment, signage, marketing materials and membership management solutions.

Management Course

Receive training on every aspect of running a gym franchise business with the 3-day énergie Basic Management Course.

Operations Set Up

From HR policies and operational handbooks through to their innovative business management software, they have everything you need to get up and running.

énergie Training Academy

Initial and ongoing training for staff to ensure smooth operation of your business as well as supporting you and your team’s ongoing professional development.

Pre-Sales and Launch

Famous for their big gym launches, the pre-sales team regularly help clubs open with over 1,000 paying members, with a record of 2,300 held by énergie Fitness Ipswich.

Central Marketing Support

Gain an advantage over your local competition through powerful national marketing and PR campaigns that regularly feature in major publications.

énergie Helpdesk

A dedicated helpdesk means you are only ever a phone call away from the support you require – there’s nothing they haven’t seen when it comes to owning a gym!

To find out more you can request an information pack here;



Anytime Fitness

Ranked #1 Fitness Franchise in the world (Entrepreneur Magazine) for eight consecutive years, Anytime Fitness has enjoyed substantial growth since 2002. 

Earning the title of the world’s Fastest-Growing Fitness Franchise for 10 consecutive years, they’ve outpaced the likes of McDonalds and Subway opening 3,000 clubs in just 13 years. 

Today, they have more than 4,000 clubs, in over 30 countries, with over 4 million members.  In the UK, they now have more than 140 clubs open, with impressive expansion plans to open 400 clubs by 2020. 

To members, Anytime Fitness represents

  • Convenience – Safe, secure environments, open 24 hours a day, 365 days a year 
  • Community – Their clubs not only become small communities, they benefit local residents too 
  • Quality – State-of-the-art equipment in welcoming environments – giving a health club feel at an affordable price 
  • Quantity – A ‘join one, join all’ policy allowing members to access clubs worldwide

anytime fitnessWith an Anytime Fitness franchise, help is always at hand. Their support covers every aspect of your business, from training and locating a property, to achieving a strong pre-sale, opening your club and beyond.

Franchise Performance Coach 

You will be appointed your very own Franchise Performance Coach who will guide you through every stage of owning a club. They have years of experience in the field ranging from GMs to Regional Managers across both public and private organisations within the fitness industry.

Holistic Support 

Their Support Office has more than 30 specialists with expertise in everything from finance and operations to marketing and property. Whether you need help with demographic modelling, site selection, negotiating skills or legal advice, you’ll find it here.

Online Support

Their internal system, ‘The Dashboard’ offers a wealth of information, resources and training materials. It also comprises useful notices, club reports and news from the Support Office. Whether you need marketing collateral, access to their image bank or information about insurance and trademarks, check ‘The Dashboard’. It’s also a great way to stay connected with the latest on the brand.

Industry Leading Training

A fundamental part of your onboarding is participating in the free New Franchise Training (NFT) sessions. Open to both Franchisees and club staff, this is an extremely beneficial and mandatory step which includes: Induction, Property, Pre-Sales and Recruitment, Operations Best Practice and Managing Performance, Sales and Retention, and Marketing.

Operations Manual

Their ‘Operations Manual’ is the definitive Anytime Fitness guide to accompany your Franchise journey from a successful pre-sale, to opening and beyond. Incorporating everything from business plans, music licensing and planning submissions to data protection and PR, the ‘Operations Manual’ is split into helpful phases to guide you every step of the way

National Marketing 

The Support Office team also offers a range of marketing activities and support throughout the year including:

  • Ongoing training and toolkits covering local marketing, digital marketing, e-comms, PR, partnerships, pre-sale and lead generation 
  • Digital advertising during national ‘Sales’ and peak periods 
  • National creative for members and prospects, housed on an easily accessible Marketing Portal 
  • ukactive membership providing 15% off PPL music licensing, partnership with an accredited brand, quality industry content and access to national events 
  • Brand awareness through partnerships with key organisations including HSBC and the Royal Society of Medicine 
  • Detailed marketing planner and social media calendar
  • Credible content to feed into your social media strategy through a UK blog with guest editors
  • Free social media management platform incorporating Facebook, Instagram, Twitter and Google My Business listings
  • Ongoing member feedback programme ‘Net Promoter Score’ 
  • Member and prospect demographic reporting

To find out more, choose one of these simple steps to make an initial enquiry:

You should now be armed with much more info on two of the best fitness franchises available to buy today. If you’re thinking starting a business in the fitness industry, or if you already have, we’d love to hear about your experiences in the comments section below.

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Franchising The Ultimate Guide to Fitness Franchises