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Website Marketing Strategies

A website is great for marketing your business and letting people know what it is you do. But how do you make people aware of your website? Well here are some strategies on how to get your website noticed and how to get it working for your business.

Website Marketing Overview

Firstly make sure you have a well designed website. It needs to be clean, easy to navigate and communicate your business message clearly. You also need to ensure that your website is fast and loads its pages quickly. Roughly 47% of visitors to a website expect it to load in less than 2 seconds and 40% will leave the site completely if it takes more than 3 seconds. So make sure you don’t go too image heavy and your website is quick.

Optimise Your Website

Now we can ensure that users will stay engaged with your website, it’s time to get them in through the homepage.
Search engine optimization is a good place to start.

Affiliate & Associate Programs

Affiliate and associate programs are another good option to look at for promoting your business website. But it please note that this doesn’t make sense for every business type.

Email Marketing

Email marketing is another way to increase your visitors. This is most effective though when used to retain customers.

Optimise Your Website

Now we can ensure that users will stay engaged with your website, it’s time to get them in through the homepage.
Search engine optimization is a good place to start. Optimizing your website so that it appears high in search results will always be beneficial. With a strong SEO strategy in place your website will appear in searches based on keywords associated with your business and services. To make sure SEO is as successful as possible it is worth hiring the services of a digital marketing agency.

marketing

Affiliate & Associate Programs

Affiliate and associate programs are another good option to look at for promoting your business website. But it please note that this doesn’t make sense for every business type. This method is probably best for retail businesses. Essentially you let other websites link to your products and then pay them a commission. This can be a percentage amount only if the visitor converts to a sale. As other websites are promoting your products you are both advertising you business and being given the chance to retain the visitors as your own customers, making this a viable marketing strategy.

Email Marketing

Email marketing is another way to increase your visitors. This is most effective though when used to retain customers. There are a variety of email services available that can help you tailor and email to you specific customers based on their prior purchases and activity on your website.
Rather than sending a generic email, you can send one that offers items they are interested in, have bought before or would potentially recommend to others.

Build A Blog

Add a blog to your business website. This is one of the best ways to optimise your website for searches. As long as its properly maintained a blog can be one of you businesses best tools. You can write articles on your latest products, address questions that may have been asked by multiple different customers, changes within your industry and trends to look out for going forward.

This keeps your website consistently posting new keywords, shows regular website activity and can help create a loyal following or community around your business. Link these posts into your existing social media platforms and you have got a powerful marketing tool.

When you create your blog posts it is also worth taking that extra little bit of time to have a press version aswell. This can be submitted to online blogs, newspapers or other media sources to promote your business to their readership. You can incentivise people to visit your site by offering all readers a discount when buying an item or some initial loyalty points if they sign up.
Try to submit articles to websites that value your business, as they would be more likely to promote it.

In Summary

So there are many ways to get your website going, as you build a following around your business and a loyal customer base, you find other ways to advertise and promote your company and website

Find the Best Website Marketing

Increasing Sales with website marketing

Exciting Futures  was created as an all-in-one solution by bringing together the tools or services you may need to run your business! When you map out your business model, Website Marketing may be one of the overall parts your business needs to review if required and next steps.

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