Social Media Automation
You’d be hard pushed to find anyone these days who doesn’t have some sort of Social Media presence, and it’s this volume of people, who use the various platforms, that could be the untapped market of customers you’ve never even considered.
Social Media Automation Overview
Facebook has moved on in leaps and bounds from the days when people just used to post photos of their dinner, to an invaluable tool to promote your business and help generate leads and sales.
LinkedIn too is a great way to increase your business exposure and grow your professional network.
Let’s have a look at both of these in more detail…
Establish Your Brand
Once you know all this information you can establish your brand name in your area. Build a strong reputation and you will have a dedicated customer base that will choose you over the competition.
Relationship Building
One of the most powerful tools available to businesses nowadays is social media. Social media platforms can help you reach a wider audience and help to promote your business on a more personal level with the local community.
Listen and Act
The most important area of improvement to boost sales is to listen to your customers.
Facebook Lead Generation
Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? If so, you’ve come to the right place.
By posting engaging content on Facebook, you’ll grow your organic following and start driving more visits to your Facebook business page than before… but that alone isn’t enough to generate a steady flow of business.
Your Facebook business page should be treated like your website’s homepage as what if we told you, you have the potential to to funnel this page traffic into leads for your business?
From within Facebook you can accomplish a variety of marketing objectives, helping to achieve one of marketing’s golden rules: Knowing your audience.
The type of info you can capture via Facebook will you enable you to;
- Identify potential customers for your business
- Collect subscriber information for your company newsletter
- Encourage downloads of white papers or brochures
- Understand the interests and behaviours of potential clients
- Get people to enrol in your programmes
There are four audience types when it comes to Facebook advertising: cold, warm, hot, and super-hot;
- Cold audiences include people who don’t know your business yet. These are full of potential customers.
- Next, you have warm audiences. These are people who have previously engaged with your business such as page engagement custom audiences and video custom audiences.
- You then have hot audiences. These are the hottest audiences of potential customers and contain people who visited your website but haven’t converted into leads or customers.
- Finally, you have super-hot audiences. These contain people who are existing customers who you should focus customer retention campaigns on, to drive immediate sales and increase your lifetime customer value based on their repeat purchases.
Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they’re right, Facebook has the potential to boost new customer acquisition indefinitely as well as harnessing the power to upsell to your existing customers.
Facebook Ads
Having said that, Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out, as it can be difficult to know where to start.
You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.
Now what if we said, you can get make the most of Facebook with the minimum of effort, by using our tried and tested automation system. Sounds good right?
If you want to get to the heart of your lead gen power with your Facebook marketing, complete your details on our fact finder form and an experienced member of our Facebook Marketing Team will be in contact
Using LinkedIn to Generate Leads and Sales
LinkedIn is acknowledged these days as a serious platform for growing your business. It enables you to extend your reach unlike any other business marketing platform. And yet, even with 600 million members globally, effective LinkedIn marketing remains a mystery to most business leaders who are on this platform.
As a result of helping thousands of business owners worldwide to successfully grow their businesses via LinkedIn marketing strategies and tools, we have found there are essential core principles that have worked best, year in and year out, in any industry.
These strategies are based on the LinkedIn ethos of creating a network of trusted, valued connections and nurturing relationships. The fact that LinkedIn not a non-stop “pitch-fest” enables savvy business owners to do exceptionally well on this platform.
A lot of LinkedIn members have a higher average income than any other mainstream social media network, and those members are by and large senior decision makers in their business – often thought leaders in their industry.
CEO’s and MD’s often have LinkedIn accounts, giving you the potential to talk straight to the horse’s mouth…. But they aren’t solely on LinkedIn to be pitched at. And they value their time, so it’s essential you approach utilising this benefit in the right way.
We find that many business owners aren’t sure if LinkedIn can actually provide tangible business results for them. Rest assured, it can – and far more than most ever realise.
The key is knowing how to use it well and efficiently to grow your network, nurture relationships and grow your business consistently over time. (This can be done far more quickly and at a more serious scale than many realise.)
The great news is that thanks to smart LinkedIn marketing strategies, you don’t have to man your keyboard 24/7 churning out endless blog posts or expensive ad campaigns to grow your business.
It can all be automated!
Imagine waking up every morning to 5, 10, or 15 incoming messages from your growing network. This is the reality for our clients. Our proprietary tools and proven strategies bring in the leads, and then we pass the torch to you to book calls and close deals
Keen to find out more??
When most business owners and leaders start looking at LinkedIn marketing in a serious way, it’s only natural to ask questions like “Where do I start?”, “Which strategy is best for me and my business?” and “Will LinkedIn really deliver results for me?
Fill in your details on our Fact Finder form to find out the answers to these questions and much more and start making LinkedIn work for you and your business!
Conclusion
We hope after reading about the power of Facebook and LinkedIn for lead generation and how we can simplify the whole process for you by using our automation systems, we’ve whetted your appetite enough for you to find out more.
We’ve taken all the hard work out of it for you, so you have nothing to lose and everything to gain by making contact today to set the wheels in motion.
Find the Best Information On Growing Sales
Increasing Sales with Social Media Automation
Exciting Futures was created as an all-in-one solution by bringing together the tools or services you may need to run your business! When you map out your business model, Social Media Automation may be one of the overall parts your business needs to review if required and next steps.
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