Mobile Application Marketing
When it comes to growing your business and marketing it there are few options that can be as effective as a mobile application.
Mobile Marketing Overview
With over four million different mobile applications currently available for download on the leading app stores. In order for your business mobile app to stand out you need an effective marketing strategy.
No matter how good your mobile app is, if users aren’t aware of its existence then it is in effect worthless.
What are some strategies for marketing your app and for defining your audience?
Well we’ll cover way of reaching out to them, retaining them as users and everything else to make you stand head & shoulders above the rest of the competition.
Early Communication & Outreach
You can begin reaching out to your customers or potential users before you even start developing your application.
Contact Writers and Influencers
This is one of the more effective ways of marketing your app. Try to reach influencers within your business sector that value your company and the app you will be providing.
Embrace Social Media
Social media is a fantastic way to let people know about your new app. Using creativity you can promote your app in a way that makes your posts both click and share worthy.
Early Communication & Outreach
You can begin reaching out to your customers or potential users before you even start developing your application. Producing a short questionnaire for your customers to answer is an effective method as this covers two areas at the same time.
This would advise your customers that you’re in the process of developing an application raising awareness. Simultaneously, a correctly formed group of questions will allow you to get feedback on what features they would expect and would be beneficial in the direction the app took.
Incentivise your customers to fill out the questionnaire by offering a discount or reward and t a further reward for downloading or referring the app.
Early communication like this helps you both with your apps development and customer awareness.
Contact Writers and Influencers
This is one of the more effective ways of marketing your app. Try to reach influencers within your business sector that value your company and the app you will be providing. Potential customers will quickly be able to tell the difference between an influencer that values your company and the app it is developing and one that has paid to be promoted. Influential writers still remain one of the best ways to reach new customers.
Embrace Social Media
Social media is a fantastic way to let people know about your new app. Using creativity you can promote your app in a way that makes your posts both click and share worthy. There is a wide variety of social media platforms to use to advertise your app, Facebook, Instagram, Twitter, Pinterest to name a few. If you have an app that is designed for a specific audience target the platform that is most popular with that demographic first.
Create an App Demo Video
Making a video demonstration or tutorial that runs through the features of your app is a great way to gain interest. However this should be done later on in the apps development cycle, you’re best off releasing a video once the app is finished as they can change a lot from the initial version and you don’t want to have to keep remaking the video.
You can then feature the video on your website, a blog, social media platforms or add a link to an email correspondence that is sent out.
Create A Unique App Icon
With over four million apps available in the Google Play Store and the App Store, you really need to try and stand out from the crowd in your category. The first chance you get to make an impression is with your apps icon/logo. This is the first thing that a potential user will and a well designed icon can attract attention instantly.
To make your app icon stand out you should give it a unique shape, make sure you don’t go overboard with the colours, don’t use photos or large amounts of text as these are hard to read.
Check out other leading apps on the stores for inspiration to try to come up with something to catch the eye.
There are of course other methods for promoting your application, but these are some of the most effective to start off with. Raising awareness of applications through these marketing strategies are good for new businesses as there are minimal costs involved. As you use your creativity on these initial ideas, you will most likely inspire yourself with other ideas and promotion opportunities.
Find the Best Mobile App Marketing
Increasing Sales with mobile app marketing
Exciting Futures was created as an all-in-one solution by bringing together the tools or services you may need to run your business! When you map out your business model, Mobile App Marketing may be one of the overall parts your business needs to review if required and next steps.
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