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Growing Sales

You’ve bought into your franchise, you’ve completed the training programs and opened the doors. Trading has been going well after the grand opening but you now need to grow your business sales.

Growing Sales Overview

So how do you go about increasing your sales and growing your business. Well you will receive a certain amount of support from the franchisor but essentially how you implement it will be down to you as the owner.

First thing, you need to know your competition, where they are, who they are, what they are selling, what they are doing differently, their strengths and weaknesses. It is vital that you know what you are up against in your area.

Establish Your Brand

Once you know all this information you can establish your brand name in your area. Build a strong reputation and you will have a dedicated customer base that will choose you over the competition.

Relationship Building

One of the most powerful tools available to businesses nowadays is social media. Social media platforms can help you reach a wider audience and help to promote your business on a more personal level with the local community.

Listen and Act

The most important area of improvement to boost sales is to listen to your customers.

Establish Your Brand

Once you know all this information you can establish your brand name in your area. Build a strong reputation and you will have a dedicated customer base that will choose you over the competition. Use social media platforms to gain feedback on your business. Gain an understanding of the local views on your business to help you see which areas you can improve.
Any changes you make should be done with due diligence, don’t try to make everyone happy as this may cost you the reputation you have already built up.

sales

Seasonal Promotions

Should your franchisor permit it, then seasonal sales campaigns can be beneficial. These need to be implemented with caution. Aim for times when you customers are in a buying mood. A new line of drinks for example to bring in the summer, or a Christmas special. A lot of time the franchisor will be running these types of sales nationally anyway, but you may have the option to add in some additional ones on certain products.
Make sure you don’t overdo any possible sales campaigns you promote as you run the risk of them not having the impact that you want.

Relationship Building

One of the most powerful tools available to businesses nowadays is social media. Social media platforms can help you reach a wider audience and help to promote your business on a more personal level with the local community.
When using Facebook try to create posts at a minimum 3-4 times a week but not more than 3 times a day. Be social and engaging with customers and other businesses and where possible try to include video and images in your posts.

Twitter has benefits as you are able to promote your business in a timely manner, with upto date posts about what is happening within the business. Keep your posts relevant and informative. Engage and retweet posts from influencers in a genuine and social way and aim towards building long term relationships.

These are just two examples and the other social media platforms can be used to your advantage aswell. Take note of the kind of feedback you are receiving from your followers to help drive any changes that need to be made in your business.

Focus On Existing Customers

Growing your sales is not always about looking for new customers. If you maintain your customer retention you will have a steady income stream. But there are benefits beyond this. Any customers you retain will feel valued and appreciated by your company and will most likely communicate this with other potential customers.

Word of mouth can be one of the most effective ways of increasing sales.
Sales campaigns can get your noticed by potential new customers, but these are just leads until they make a purchase. Offering high quality products and after sales services increase the possibility of existing customers returning and purchasing again.

Listen and Act

The most important area of improvement to boost sales is to listen to your customers. If you have regular customers ask them for feedback on their experience, if there is anything that can be changed or improved. But don’t just focus on your returning customers, see if you can gain feedback from new customers, are they likely to come back, if not why not, is there anything you can do to enhance their experiences.
Remember you won’t be able to satisfy every customer, some things that people are unhappy with may be beyond your control. For example if a customer is unhappy with the price of an item, this may not be something you can change as depending on the agreement with the franchisor the price on a particular item may be set and not changeable.
This is not to say that you can address anything, there will always be room for improvement and customer feedback is the only way you will fully understand what you consumers are looking for.

These are just some of the areas that you can look into in order to promote your business and boost sales. From this you may have more ideas on how to boost sales so let you creativity flow, just remember that with some ideas you will need to check with your franchisor for sign off before implementing them as you don’t want to be in breach of your franchise contract.

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