Wimpy is an American company established in 1934 which has grown to become one of the leading fast food companies in the UK.
Who are Wimpy?
Wimpy is an American company established in 1934, it first opened a Wimpy bar in London in 1954. It’s founder Edward Gold, has grown the business to become one of the leading fast food companies in the UK.
Now, Wimpy have partnered with more than 23 countries in their global expansion. The company’s initial talented team has helped grow the business into the success it is today.
Wimpy offers entrepreneurs the opportunity to engage in the technology and training they need to successfully build out their business. They also provide the supporting branding and marketing materials. The company’s network is made up of a dedicated support team.
Wimpy was originally best known as being a fast food chain however, now they are gradually changing this to become a casual style diner offering table service. This adaptation began in 2007 when a change in ownership occurred. The headquarters for the brand are in Johannesburg in South Africa. They offer a wide range of goods on their menu including; burgers, breakfast muffins, milkshakes, fish and chips, mozzarella bites, cold drinks and range of desserts such as; waffles, sundaes and brownies.
The initial franchise investment to start up this business is £10,000.
Wimpy was one of the first ever burger restaurants, The brand offers both meat and vegetarian options to their customers that range from breakfast items, drinks, desserts and main meals.
Initial Training Period
When you make the decision to own your very own Wimpy franchise, you will undergo 2 full weeks training at the Academy training store, which is comprehensive and essential to the success of your business opportunity.
Franchise Fee : £10,000
Minimum investment : £220,000
Total investment.: n/a
Inital Training: 2 weeks
Year Established: 1934
Wimpy was one of the first ever burger restaurants, it was established in the united states in Indiana in 1934. The licence was then sold to J.Lyons and Co in the UK, this led to their first Wimpy bar opening in 1954 in the UK in London. Within the 1970s Lyons was in control of all global franchising. Currently the business headquarters is in South Africa in Johannesburg, it is part of the famous brands. The brand offers both meat and vegetarian options to their customers that range from breakfast items, drinks, desserts and main meals. The Wimpy franchise units come in several formats including; full restaurants, setups for express counter services and compact kiosks.
When you make the decision to own your very own Wimpy franchise, you will undergo 2 full weeks training at the Academy training store, which is comprehensive and essential to the success of your business opportunity. This will take place before the new Wimpy franchise store opens and will involve a skills programme. If franchisees have any type of issue they are able to raise these at meetings that are held within the council for the National Wimpy Franchise. Following this, ongoing support is provided in the form of the following:
- Sales support
- Customer relations will be provided
- Designated district manager visits
- Advertisement materials and support
Wimpy was founded in 1934 and expanded into the franchise industry in the UK in 1954. Currently, the business has 68 UK units and an additional 900 international units. Wimpy 968 units operate an extensive network in over 23 countries.
The initial franchise investment to start up this business is £10,000. However, there is a minimum investment of £220,000 for a restaurant, £80,000 for an express unit and £45,000 for a kiosk. There is a 7% royalty and management fee as well as a 5% advertising fee. Financing is also available through bank agreements.
Over it’s 80-year journey, Wimpy have been awarded a range of accreditations and achievements, the most significant of which include:
- Shortlisted within the category for business transformation at the HSBC bfa British
- Franchise Award ceremony.
- Full member of the bfa
Fast Food Franchise Opportunity
So, you know the facts and finances. How does this opportunity sound to you? Your opportunity is here and this is your moment. We’ve put together a list of reasons why this franchise can be your next business venture.
High volume of sales and loyal customers: your portion of this established fast food company can increase your revenue and allow for repeat business due to it’s effective business model.
Global brand: with around 23 operating countries, this well established business has grown into an international brand with several restaurants in each country. Franchisees will become part of a recognisable brand across the globe.
Recurring customers: individuals are always looking for tasty and quick food so there will always be people coming into restaurants, kiosks or the express counters.
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Wimpy Franchise What You Get?
A fast food franchisee pays an initial fee up front & any ongoing royalties to a franchisor. In return, the Wimpy franchisee gains the use of the branded & trademark, full ongoing support from the franchisor, and the full right to use the Wimpy franchisor’s system of doing business and sell its products or services.
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