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Cafe Rouge Franchise

Cafe Rouge was the first and is still the only French casual dining restaurant brand in the UK that spans nationwide.

Cafe Rouge Franchise

Company History

Established in 1989 in London, Cafe Rouge was the first and still the only French casual dining restaurant brand in the UK that spans nationwide. The company has more than 90 restaurants throughout the country and serves a French themed meal to around 6 million people each year.

Cafe Rouge is a great example of western restaurant that encapsulates the feeling of a classic bistro whilst serving food and drinks throughout all times of the day, from coffee in the morning to wine in the evening.

This brand of restaurants was the original French bistro that provides dining throughout the entire day and for every occasion, as well as being market leading for brunch and breakfast. Cafe Rouge offers a varied menu which ranges from light lunch options to an evening a la carte menu. Additionally to this, many of the businesses UK sites have bars dedicated to drinks and nibbles.

This business also has a UK based dedicated team which promoted brand, food and design development and would help the wider team make changes to the menu twice a year providing seasonal options to guests.

Investment Cost

The initial franchise fee when investing into a Cafe Rouge franchise is £25,000. Following this, you will be required to input a minimum investment from your own personal money of £375,000. In total when purchasing a Cafe Rouge franchise you will be required to invest a total of £750,000.

Why Cafe Rouge?

Cafe Rouge has a network of restaurants throughout the UK in shopping centres and leisure parks as well as on the high street and as concessions. This means that trade can be attracted all day from your franchise unit no matter where it is located.

Initial Training Period

When you make the decision to own your very own Cafe Rouge franchise, you will undergo an extensive training program to ensure you are best prepared to start your franchise journey with this nationwide brand. 

cafe rouge logo

FACT FIND

Franchise Fee : £25,000

Minimum investment : £375,000

Total investment.:  £750,000

Inital Training:   Ongoing

Year Established:  1989

Why Cafe Rouge?

This franchise opportunity is like no other in that it is suited to many locations. Where each location is different, the brand recommends each site to have a wide frontage area to display the brand name and provide authenticity in the French bistro feel. In addition to this most sites also have terrace seating with a bar area suitable for casual drinking.

Cafe Rouge has a network of restaurants throughout the UK in shopping centres and leisure parks as well as on the high street and as concessions. This means that trade can be attracted all day from your franchise unit no matter where it is located. However, it is preferable to have your unit in a location that is suitable for the multi day part of the business that they operate.

Ideally your unit would be 275-400 m2, however there is the potential for smaller Cafe Rouge sites in places such as hotels or garden centres, in addition to the current locations such as shopping centres, concessions, major cities and high footfall areas.

cafe rouge front

Business Visibility 

As the only UK based French casual dining bistro that operates nationwide, this could be a unique opportunity for the right investor. As this business operates throughout all times of the day including breakfast, lunch and dinner, it combines the bistro feel with it’s uniquely designed restaurant.

The business is owned by parent company the Casual Dining Group who looks for franchise owners that are well-funded and operate over a significant local network. Cafe Rouge and its sister companies also look for investors with long term ambitions as well as those with strong track records within the industry,

Cafe Rouge was founded in 1989 and expanded into the franchise industry only a year later in 1990. Currently, the business has 66 units based in the UK and an additional 3 units operating internationally. Cafe Rouge’s 69 units operate largely in the UK but also has single units in 3 other countries.

Training 

When you make the decision to own your very own Cafe Rouge franchise, you will undergo an extensive training program to ensure you are best prepared to start your franchise journey with this nationwide brand. Cafe Rouge’s dedicated franchise team are committed to supporting your entire journey with the company from marketing and operations to establishing your brand and business in the marketplace.

The team will support you with new technology and state-of-the-art systems to ensure your business stays ahead of the curve. The main features of your training will include:

  • Choosing your property: the process of locating and setting up your property will have your support team on hand
  • Portal dedicated to operations: online area with instant access to brand guidelines and running procedures
  • Safeguarding your business: knowledge and understand of tested running methods that are used in 300+ restaurants
  • Dedicated training team: your dedicated team will include experiences training professionals that have a history at Cafe Rouge. They are there to help you throughout all stages of your franchise journey.
  • Ongoing business reviews: quarterly business reviews are carried out helping ensure your brand is a success.

Investment Cost 

The initial franchise fee when investing into a Cafe Rouge franchise is £25,000. Following this, you will be required to input a minimum investment from your own personal money of £375,000. In total when purchasing a Cafe Rouge franchise you will be required to invest a total of £750,000.

However, this brand understands that not all investors will have access to the money for this initial investment, that;’s why financing can be arranged through bank agreements subject to status.

In addition to the cost of your investment you would be required to pay a royalty fee (sometimes known as a management fee) to Cafe Rouge themselves of 6%. You will then enter into an initial contract with Cafe Rouge to guarantee your commitment to the company.

Cafe Rouge Awards 

Throughout their 20-year journey, Cafe Rouge has come to be known as an award-winning French bistro. Over this time they have been awarded a range of both unique and nationwide awards. The most significant awards to note here are:  

  • Won, Glassdoor, Top 50 Best Places to Work” award (2019)
  • Finalist, Top 16 in the National Burger Awards (2020)

Hospitality Franchise Opportunity 

After considering the facts and figures of this opportunity, does it sound like it could be suited to you? It is always worth considering your options, but if you’re unsure, here are some reasons as to why a Cafe Rouge franchise could be your next business venture:

  • The brand has a loyal customer base
  • The business appeals to a millennial age group
  • Customers can receive budget-friendly deals
  • Company presence is nationwide with high customer awareness
  • Trusted brand within market
  • Cocktail menu that is market-leading
  • High profit margins and thriving trade

Find the Right Franchise Opportunity

Hospitality Franchise What You Get?

A Hospitality franchisee pays an initial fee up front & any ongoing royalties to a franchisor. In return, the Cafe Rouge franchisee gains the use of the branded & trademark, full ongoing support from the franchisor, and the full right to use the Cafe Rouge franchisor’s system of doing business and sell its products or services.

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Business in A box 

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