Auntie Anne’s Franchise

Auntie Anne’s is an American company which was established in 1988 in Pennsylvania and has grown to become one of the leading bakery companies in the UK.

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Auntie Anne’s Franchise

Company History

Who are Auntie Anne’s?

Auntie Anne’s is an American company which was established in 1988 in Pennsylvania. It’s founders Auntie Anne and Jonas Beiler, have grown the business to become one of the leading bakery companies in the UK.

Now, Auntie Anne’s have partnered with more than 23 countries in their global expansion. The company’s initial talented team has helped grow the business into the success it is today.

Auntie Anne’s offers entrepreneurs the opportunity to engage in the support and training they need to successfully build out their business. They also provide the supporting branding and marketing materials. The company’s network is made up of a dedicated support team.

Auntie Annes is consumer focused and cares about their customers. Their story started when Anne Beiler began baking pretzels for her husband to help him provide counseling services for families in the community. By doing so, Anne discovered what she really wanted to do in life and became a successful entrepreneur.

Investment Cost

The initial franchise investment to start up this business is £18,000.

Why Auntie Anne's?

The main product served at Auntie Anne’s is pretzels, they also offer pretzel sandwiches, breakfast buns, pretzel nuggets, drinks and dips. Each pretzel is homemade on site, they are sold within thirty minutes of being baked.

Initial Training Period

When you make the decision to own your very own Auntie Anne’s franchise, you will undergo 15 full days training at their new store and head office

FACT FIND

Franchise Fee : £18,000

Minimum investment : £40,000

Total investment.: £135,000 to £180,000

Inital Training: 15 days

Year Established: 1988

Why Auntie Anne’s?

The main product served at Auntie Anne’s is pretzels, they also offer pretzel sandwiches, breakfast buns, pretzel nuggets, drinks and dips. Each pretzel is homemade on site, they are sold within thirty minutes of being baked. Nothing is frozen or pre-made, the brand will often develop innovative and new products.
Their stores are found in airports, train stations, malls and mobile/trucks are a new concept being developed. Franchisees can order all products for smallwares, cleaning and food online at a competitive price.

Business Visibility

Auntie Anne’s was founded in 1988 and expanded into the franchise industry shortly after in the UK in 2003. Currently, the business has 39 UK units and an additional 1,961 international units. Auntie Anne’s 2,000 units operate an extensive network in over 23 countries.

Training

When you make the decision to own your very own Auntie Anne’s franchise, you will undergo 15 full days training at their new store and head office, which is comprehensive and essential to the success of your business opportunity. The training will be provided to no less than two new franchisees or staff members. Training involves; business practices, HR, marketing and operations training. In addition, a training kitchen is provided at head office so that franchisees can learn to make amazing pretzels, ready for when their store opens.

Investment Cost

The initial franchise investment to start up this business is £18,000. However, there is a minimum investment of £40,000, more money can be put into the business to own a greater share. There is a total investment fee of £135,000 to £180,000. There is a royalty and management fee of 8%, as well as an advertising fee of 1%. Financing is also available.

Auntie Anne’s Awards

Over it’s 30-year journey, Auntie Anne’s have been awarded a range of accreditations and achievements, the most significant of which include:

Number 8 of brands that appeal to millennials according to Business Chief
World class franchise, franchise research institute, 2006-2018
Number 10 on the forbes list for best franchises to buy
Top 200 franchise times, 2018

Bakery Franchise Opportunity

So, you know you are aware of the facts and finances. How does this opportunity sound to you? Your opportunity is here and this is your moment. We’ve put together a list of reasons why this franchise can be your next business venture.

Giving culture: you will become part of a giving culture. Auntie Anne’s partners with the foundation for Alex’s lemonade stand, raising money for childhood cancer. This culture extends to grassroots initiatives, scholarships, partnerships, staff members and communities.

Commitment: the brand is committed to their customers and delivers exceptional services and products.

Expertise: the brand has been trading for over 30 years so have a wealth of experience in the business. The brand is innovative and evolves their business model to suit customer wants and needs.

Supply Chain and operations: from the business franchise consultants you will be given operational support to help your store run effectively. The supply chain also provides a menu to ensure you get the best products at the best price.

Training: this training is highly beneficial to getting your franchise started. It includes practical store training and helps you get a deep understanding of the business.

Marketing: an effective marketing plan will be provided to drive traffic in store. National and local marketing is provided.
Culinary Innovation: the team has high end kitchens and equipment, positioning them as competitive in the market.

IT: digital platform shelp to connect with consumers through operational and consumer facing tools to provide a positive UX.

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