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Toni&Guy

Multi-award winning hairdressing brand, Toni and Guy are a British network of hairdressers who have expanded worldwide.

Toni&Guy Franchise

Company History

Established in 1963, Toni and Guy (branded as TONI&GUY) are a British network of hairdressers who have expanded worldwide. The business was founded by a pair of Italian brothers Toni Mascolo and Guy Mascolo back in the 1960’s in Clapham, London.

Over the 50+ year history of the brand, the first non-european salon was opened 20 years after it’s initial launch in 1985 in Dallas, Texas. Around the same time, the company also launched its own product range called TIGI, then in 1990 the Toni & Guy Hairdressing Academy was founded.

By 2009, the product range TIGI which includes shampoo’s, conditioners and other hair care products was worth £296 million and was purchased by Unilever. Ten years later in 2019 the business appointed a new CEO Nigel Darwin after Toni Mascolo sadly passed away in December of 2017. The company now has a network of more than 500 salons in 50 countries!

Investment Cost

The initial franchise fee to start up a TONI&GUY franchise is £10,000.

Why Toni&Guy?

This business has established itself in the market as an innovator and industry leader who has changed the face of hairdressing in Britain over the last 50 years.

Initial Training Period

When you make the decision to own your very own TONI&GUY franchise, you will undergo a training program which is designed to immerse you into the business and provide you with all the material and experience you would need before the grand opening of your franchise.

toni&guy hairdressers & beauty

FACT FIND

Franchise Fee : £10,000

Minimum investment : £40,000

Total investment.: £100,000

Inital Training:   Ongoing

Year Established:  1963

Why Toni&Guy?

This business has established itself in the market as an innovator and industry leader who has changed the face of hairdressing in Britain over the last 50 years. TONI&GUY have also helped develop the link between fashion and hairdressing as separate industries to become more integrated.

The franchise business model that Toni Mascolo built up has ensured that high standards have been maintained creatively and in terms of the brand. Thousands of entrepreneurs worldwide have benefited and contributed to the success of the business.

Over the years, TONI&GUY has become increasingly more influential and successful. Winning literally hundreds of awards if you were to invest into a TONI&GUY franchise, you would be investing into an industry leading salon. Many people worldwide class TONI&GUY as the number one salon in the world and with more than 100 awards this is not far from the truth.

The leading hairdressing salon has been London Fashion Week’s official sponsor for more than 10 years. As a fashion led hairdresser, this brand also appears at more than 80 catwalk shows annually.

toni&guy hairdressers & beauty

Business Visibility 

As a global hairdressing brand that combines the traditionality of Britain and the flair of Italy, this business has revolutionised hairdressing over the last 50 years. As a potential franchisee you would be expected to work at a TONI&GUY salon for a minimum of a year to ensure you understand the brand, it’s core values and its practices. However, some exceptions can be made by the business for those extremely passionate about the brand.

TONI&GUY was founded in 1963 and expanded into the franchise industry 25 years later in 1988. Currently, the business has 201 UK units and an additional 391 international units. TONI&GUY’s 592 units operate an extensive network in nearly 50 countries.

Training 

When you make the decision to own your very own TONI&GUY franchise, you will undergo a training program which is designed to immerse you into the business and provide you with all the material and experience you would need before the grand opening of your franchise.

The dedicated training team will ensure you are up to speed with lease negotiating, business planning, legal and HR, in addition to this, the design team is on hand to help fit out your salon and the marketing team will also be there to support you. You will also have regular contact with your regional business manager.

Investment Cost 

The initial franchise fee to start up a TONI&GUY franchise is £10,000. In addition to this there is then a minimum investment of between £40,000 and £60,000 depending on location and type of investment. However, this is a minimum investment, more money can be put into the business to own a greater share. 

 

The total investment you would be required to fund is £100,000.  You will enter into an initial contract of 5 years to confirm your commitment to the business.

Toni&Guy Awards 

As industry leaders, over their 55 -year journey TONI&GUY have won literally hundreds of awards throughout the entire industry of hairdressing, 71 of which are British Hairdressing awards. The franchise has won a record number of 11 awards for being the Best Artistic Team.

In addition to this the business has been awarded a range of franchise accreditations on top of their own annual franchise awards ceremony. Their most significant awards include:

 

  • Full member, bfa (1997)
  • Winners, British Hairdressing Awards (x71 awards!)
  • Semi-finalists, L’Oreal Colour Trophy Awards (2019)
  • Winners, International Hairdressing Awards (2020)
  • Winners, Official Haircare Product of London Fashion Week (2020)

Hairdressing Salon and Hair Care Franchise Opportunity 

So, you know the facts and finances. How does this opportunity sound to you? Here is a list of things TONI&GUY provide you with when you invest in this opportunity, highlighting why this business could be your next business venture if you still need a little persuasion:

  • Extensive support
  • Location, financial and legal planning
  • Design of your salon
  • Dedicated regional business manager
  • Ongoing education and training
  • Help managing your finances
  • Customer service and HR team
  • Fully integrated IT systems
  • Supports from a media and marketing point of view

Find the Right Franchise Opportunity

Toni&Guy Franchise What You Get?

A hair & beauty franchisee pays an initial fee up front & any ongoing royalties to a franchisor. In return, the Toni&Guy franchisee gains the use of the branded & trademark, full ongoing support from the franchisor, and the full right to use the Toni&Guy franchisor’s system of doing business and sell its products or services.

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